Did you know that contacting prospects within the minute that they have tagged any of your social media platforms is more likely to convert about 400 percent?
That is right. If you contact that lead within the minute of being tagged by them, it can be likely that you reach up to a 400-percent conversion rate.
Many people have experienced problems with cold calling. Rather than calling their ideal leads, they prefer to send them emails or text messages to avoid getting rejected instantly.
But what if they say “Yes”? What will that mean to your business? What if they do listen to you? What if you making a phone call to someone will give you an opportunity to speak and discuss your business? What would that look like to you?
I once read a book called Fanatical Prospects Prospecting by Jeb Blount. one of the things that he said in the book that stood me a lot is that “Social Media has a lot of potentials but it’s really where you make the sale.”
In this article, I’ll be going to discuss cold calls and how you can actively work on your call list.
Do not underestimate the power of the phone call.
Never ever underestimate this one. It works and it continues to work even though it is a little scary. Research shows that 69% of buyers accept a call from a salesperson or from a business owner. And also 27% of sellers admit that making a phone call to a new contact is very and extremely effective, so I want you to get out of your comfort zone and start making some of those phone calls.
Take time to actively work on your call list.
There are couples of different call lists you could have.
- One cold call list is for those people you don’t know but are the people that you want to reach out to.
- Warm list. This is the second cold call list you should have. These are the individuals that you’ve been connected with or met at the networking event.
- Lost lead list. This is for those people that you know you made some contact with before and for whatever reason you have stopped following up with them or haven’t reached out in a while.
So now that you have those lists, you’ve got to schedule a time in your day to make the phone calls to the people on your list that you have to prioritize. Pick a certain day to call, follow up, and reach out to them. Schedule your potential place, determine a day and time and start doing it.
The other thing you can do is, write down some open-ended questions. Think about some things that you may want to ask them because this is really about having a dialogue with them. Ensure to ask questions that you can get answers to learn more about them in regards to their needs and wishes and any matter that will help you to serve them better.
Send them information that will help them to make decisions better and faster. Invite them to webinars or seminars and make sure to keep in touch with them as often as possible on a regular basis.
By working on your cold call list, you will be able to turn lukewarm leads into warmer leads and finally into hot leads that will able to convert to clients.
Be profitable and be blessed!
