Cliché may seem, clients are the heart and soul of any company, the lifeblood that keeps the business going and earning revenues. Without them, no business will be able to survive. So with that, what are you doing to say “Thank You” to your clients for choosing you? Or for following you and liking all your social media platforms? Or for supporting and shouting out all your products? As an entrepreneur, what are you doing to show your appreciation to your clients?
Your clients have helped you to lift your products or services to where it is right now. So it is nice to do something to make your clients feel valued by investing in your brand.
Knowing that they invested their time and money in the transformation that you provide through your service, you need to say “Thank you”.
Here are some little ways to show your gratitude to your customers.
1. Show Your Client Regularly That You Appreciate Them
As a business owner, this should always be a part of your marketing strategy. Show your client that you are thankful for choosing and investing in your business. When they do something grand, post them on your social media and let them know that you are supporting them as well. And in the same way, if they mention you on their social media, respond as quickly as possible.
2. Send a Handwritten Note
With all the digital communication applications that are available on the internet now, still, nothing beats receiving a handwritten note. It is more personal and authentic. If your client made large purchases, thank them by sending them your personal and handwritten “thank you note” emphasizing how grateful you are for their support in your business.
If they are celebrating their birthdays, anniversary, or any special occasion, send them a handwritten note. This shows how much you care and appreaciates them.
3. Reward Program
Identify and reward top clients through gift cards, vouchers, coupons, or discounts. Find the customers who have spent the most and show them your gratitude. Always remember that the thoughtfulness you put into the gift matters far more than its monetary value.
4. Offer a Loyalty Program
If you are into the retail industry, one way of showing client’s appreciation is through a loyalty program. It is a great way to start your appreciation strategy, as it allows you to collect client’s information and data to build your email list and in the same way you can give away great value in exchange for using the program. But always remember that it is not just merely collecting information, but by showing your clients that you appreciate them and that you care by offering rewards for their continued patronage.
5. Follow Up
A minute of a phone call to follow up is more than enough to show your appreciation and gratefulness to your customers. Following up with them after having a business is one way of showing that you care and you are still willing to help them even after the purchase was made.
My final thoughts
There are more ways to show your clients appreciation, but no matter what you decide from the above tips, always remember that your clients are the most important piece of your business. Always make them feel how valuable they are, and they will value your business as well.
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Be profitable and be blessed!
