Many of us have had negative experiences with sales such as being pressured into buying something we did not really need or want. Or the sales service is terrible, but the salesperson had such a good charisma that they enticed you to buy even though you did not realize until later that the product was not up to par.
But if you hate selling, there is something that can help you master the sales process and that is to use your personal stories.
Sales have always been directly linked to storytelling. Customers can relate more easily to anecdotes or experiences than they can to a simple phone call or sales pitch, or even a cold sales script.
So if you are not telling stories to your prospects, you are missing out on great leads.
Storytelling creates a connection and builds a relationship, which is very important in any business.
A good example of storytelling that has worked very well and impacted sales is Tom Cruise’s well-known and popular 1986 movie Top Gun, which was a box office hit. In it, he is seen wearing Ray-Ban Aviator sunglasses. After the movie hit theaters, sales of these sunglasses increased by 40 percent. Want to know why? Because customers thought Ray-Ban Aviator sunglasses were cool. Neither the movie nor Ray-Ban company had to tell you why you should buy these sunglasses. They did not even have to say anything. Just by showing these sunglasses in this movie, in this story, that wearing these sunglasses makes you cool or makes you feel cool.
That’s the good news for anyone who’s afraid of selling. This is my sales tip for you and I hope it will help you through.
Storytelling has a natural way of convincing your viewers or listeners to buy your products or services. It’s effortless and effective.
But make sure your story is compelling enough to sell, and not just a mediocre story that will be quickly forgotten.
Remember that the most compelling stories are the ones that touch the heart of your target audience the most. Make your story authentic. Customers love authenticity because it’s the quickest way to connect with another person. It’s up to you to produce a story that is genuine and unique. But never steal or copy other people’s ideas or try to look like someone you are not just to impress them.
As long as you stay true to your brand and your story, people will find it easy to respond and connect with you. In other words: Your story should reflect your core values.
Mastering the art of authentic storytelling is a big challenge. You need to tell a compelling story that explains what your brand is all about. It’s a unique opportunity to share in every step of a customer’s journey. You reflect on what the customer is looking for at each step and make sure you meet their expectations. Start using your stories to your advantage now. Turn them into gold through the art of storytelling.
Whenever you are ready to invest in yourself and be coached, schedule a free discovery session with me here.
Be profitable and be blessed.
