Nowadays a lot of us try very hard to be active in social media, whether it is for personal or business purposes. Why not then?
Social media is a free platform and it is the easiest and fastest way to connect with your client. If you want to build a lasting, meaningful connection with your customers, then social media is the right answer.
You need to know what’s resonates with them and what doesn’t. Even though sometimes it will lead us to a trial and error scenario. But that’s okay as long as you grab those opportunities to connect with them.
Here are some ways to make meaningful connections with your customers on social media:
1. Keep notes of the things that are working in social media
Always keep tabs on which post you have the highest or lowest views or engagement. So that you will know what posts they like and what they don’t like. Keeping tabs helps you evaluate your progress when it comes to connecting with your customers. Doing a spreadsheet gives you a guide in implementing changes and make sure everything has been taken care of.
2. Listen to your customer when they give feedback
If you want real-time feedback, your customers can give you that. But of course, you have to listen very well. Being a good listener can create trust and confidence between you and your customer. If your customer knows that you are listening, they will encourage more to give you suggestions in the future. Always find ways to implement those suggestions that make sense for your business, for your brands, or whatever services you are offering to them. Continue to listen to your customers, see what they have to say about various things.
3. Professionally handle the complaints
Make sure you separate the complaints and the feedback you have collected. Do not take the complaint personally but instead always think of it as a catalyst for change. Everyone has room for improvement. Suggestions, complaints, and feedback will help you become more passionate about your business. Look it in a perspective way in how your customers feel about their experience with the brand, find and implement ways to correct and rectify the mistakes done so that they will feel that you are sincere and you value them. By putting yourself in your customer’s shoes you will be able to understand them more.
4. Always be courteous
Always be polite and appreciative to your customers. Learn to say Thank you, I’m sorry and You’re welcome. Always say thank you for bringing the matter to you and ask for an apology for the mistakes. Letting them know that you are sorry for the mistakes, will be less likely for them to tell other people about it. And will avoid putting a bad image for the brand. That’s why it is very important to rectify it as soon as possible. If you can offer them some discounts or vouchers or any token of appreciation that would be very great.
My final thought: Activate your faith, Commit to a Plan and Take Action.
I am inviting all Christian Parallel-Preneurs to join me on the mission to ensure you don’t get God out as the CEO of your business. Because He is our ultimate source of wisdom and provision. He should always have the last say in all our actions.
Whenever you are ready to invest in yourself and be coached, schedule a free discovery session with me here.
