Many business owners make the mistake of running their business Facebook page the same way they run their personal Facebook account. They post what they are eating, what they are doing, or where they are. With the ever-changing algorithm, business owners should be careful to distinguish between the two pages. Your business page and your personal page.
But the question we are going to tackle today is this. Should you post your business information on your personal page?
The answer is “Yes”. But here’s what you need to consider before you do.
Some of your family members and friends, especially those you are targeting as potential clients will look for your profile on your personal page first and not on your business page. Therefore, you should be careful about what you post.
Make sure your personal profile contains something that will not discourage your prospects or potential clients from choosing you. Always be mindful of what you post on your personal profile.
If your potential customers see you as a real person who is passionate about your business and your life, they will definitely want to connect with you. This connection will help your followers become your loyal repeat customers, who will eventually turn into paying customers.
According to the study, if you split your business page content into 75% business-related posts and 25% personal posts, your customers will connect with you much more than if you focus only on business-related posts.
This percentage split between business and personal posts on your other page will allow your customers to learn more about you and the products and services you offer.
However, always remember that you should use your personal Facebook page to invite your friends and family to ‘like and share’ your business page because this will not only keep you engaged, but also successful, and also have your eye on potential clients and customers.
As a general rule of thumb, your personal Facebook page should be for your personal business only, while your Facebook business page should be for business purposes only.
Always try to promote your Facebook business page with a soft touch of your personal page. This means occasionally sharing a post from your business page on your personal page while inviting your friends to share and like it.
Using your personal page for your business page for promotional or business purposes may result in a violation of Facebook policies and may result in the deletion of your account. So, it is better to read the Facebook policies before creating a business page for your business to avoid closure.
And with all said and done, having a business Facebook page will give you more benefits and be more useful than a personal Facebook page. When you do this with intentions and strategy, you will not be able to get more leads and clients, but also more than that for your business.
Be profitable and be blessed!
