As a service-based parallelpreneurs, the process of choosing the right marketing strategy can be a daunting task, with countless options available to get their services in front of potential clients. With so much information to navigate, it can be challenging to determine the best path forward, one that will yield measurable results and positively impact their bottom line.
In this article, we will explore the various marketing approaches often suggested to entrepreneurs, including search engine optimization (SEO), social media marketing, podcasting, Facebook groups, event hosting, paid advertising, and more. However, rather than focusing on a specific tactic, we will break down the entire selling process into three (3) simple steps, tightly interconnected and forming an overall strategy. By following these 3 steps, you can achieve the consistent sales needed to grow your business.
1. The Traffic
This step involves leveraging various channels to showcase your services and attract your target audience to your sales funnel. While there are many channels available, it is important to optimize a select few that align with your business goals. For example, search engine optimization involves strategically placing keywords on your website or blog to attract organic traffic, while social media marketing involves creating valuable content for your audience on the platform they frequent. Other options include paid advertising, vending, hosting live events, and attending networking events to showcase your business.
To create an effective marketing and sales strategy, it is crucial to identify the two or three channels that will yield the highest return on investment (ROI). Consider working with a professional business and sales coach, such as myself, to craft a strategy that aligns with your specific business needs.
Ultimately, the goal of the Traffic step is to attract and engage with your target audience and present them with solutions that address their needs, bringing them into your sales funnel.
2. The Sales Funnel
The Sales Funnel is the next step in the process after selecting the appropriate channels for your marketing strategy. Once you have identified the channels to use, such as networking, live events, or a Facebook group, the objective is to capture and convert potential clients into leads by presenting your offer through a well-designed funnel. This funnel should include a mechanism for capturing visitor information, such as through a website landing page or a contact form at an event or trade show.
It is possible to create multiple funnels for different offers and drive targeted traffic to each funnel to increase conversion rates. This strategy is particularly effective when you have different target audiences based on the services you offer. By optimizing your traffic source and sales funnel, you can achieve consistent lead generation.
Unfortunately, many parallel entrepreneurs tend to overlook this vital step and jump straight to the offer presentation. However, skipping this step can have significant negative consequences. Therefore, it is essential to ensure that your traffic source and sales funnel are well-optimized to maximize lead generation. Let us work together to ensure that your funnel is in place to effectively present your offer to your potential clients.
3. The Closing Process
This is the last process and crucial step in converting leads into clients. It requires a thorough sales process, which may take some time, ranging from a day to several months. Therefore, it is essential to understand your sales process fully to be in control of it at all times. By being prepared to take calls, make calls, and deliver presentations, you can increase your chances of closing a sale. However, not all visitors will become leads, and not every lead will convert into a client. Thus, it is crucial to have a well-planned closing process to increase your chances of closing a sale.
To ensure a successful closing process, it is advisable to have your offer ready beforehand and then consider how your target audience can come into your sales funnel through the most appropriate channels. Since not every lead converts to a client right away, you need to nurture those leads through email automation, phone follow-ups, retargeting ads, or special offers.
In conclusion, these are the three essential steps to achieving consistent sales in your business: 1) having a traffic source 2) creating a sales funnel and 3) having a well-planned closing process.
Although conversion rates may vary, having these steps in place will give you a competitive edge over those who are still trying to understand the sales process.
Be profitable and be blessed!
About Nefateria: As a Certified Life, Business and Sales Coach with over 9 years of experience, Nefateria’s helped Parallel-Preneurs (Entrepreneurs building a business alongside their career) get clear on their ideal clients and get confident in your services. Together we can turn your side hustle into a thriving income.
Ready to Get Clear, Get Confident and Get Cash into your business? Schedule a Free Discovery Session with Nefateria
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