What if someone asks you why they should choose your service over another? Do you know what you will answer then? Many Christian Parallel-preneur providers do not want to brag about their sales, they try to stay humble and let their services speak for themselves, but let us get back to our question. You need to know why someone would choose you over another service provider. You need to have a concrete answer as to what makes your service different from the others.
Let us take my experience for example. Why do clients still choose me even though there are a lot of business coaches and consultants out there? Because I am very direct and make sure that there are no gray areas with me, that I do not beat around the bush, and that I want to get you to better realize your potential without devaluing you or being rude. Because I know that there’s more to you, that you can do more, and that it just takes a little push to unleash it.
By trying to focus and think about your value proposition, consider the following tips:
- What makes you different?
- What makes your service different?
Then you will attract customers and your business will grow.
A value proposition is a statement that answers the customer’s question about why they should do business with you.
This statement or answer should convince customers why your service or products are of greater value to them than similar offerings from your competitors. You know your business is great, but do your potential customers know why your brand stands out?
If you have a good value proposition, it gives you an edge over your competitors, and that’s what your potential customers use to evaluate you. And for many customers, your value proposition is the first thing they encounter when they engage with your brand. That’s why it’s more important than ever to have a clear, concise value proposition.
When creating your value proposition, it’s very important to enumerate all the benefits your products and services can provide. Describe them simply enough that your potential customers can easily understand them. It is also very important to identify the concern of your customers so that you can give them what they really need.
If you already have a better understanding of your value proposition, this will boost your confidence so that you can confidently answer any inquiries about your services. You can handle anything that comes your way if you understand the value of your offering. Also, this will help to distinguish your brand as the best provider of these products and services.
My final thought:
If you are someone who has this “I hate selling” mindset, understanding your value proposition will help you boost your confidence and close any deal because you know what skills you already have.
Whenever you are ready to invest in yourself and be coached, schedule a free discovery session with me here.
Be profitable and be blessed.
